Appear in
every answer.

Your customers ask ChatGPT, not Google anymore. Arawai shows you where you're missing from AI answers — and how to become visible.

Start for free
Scroll

The new reality

You don't search anymore.
You ask.

Two years ago, how people find answers changed. Today ChatGPT is the first stop for many — no longer Google. Anyone who doesn't show up there no longer exists for those customers.

Backed by data

Not our opinion.
Seven independent sources.

↓ scroll through the stack

67 %
of Germans use generative AI — up from 40 %.
Bitkom Study 2025[1]
89 %
of B2B buyers use GenAI in their buying process.
Forrester State of Business Buying 2025[2]
−25 %
traditional search engine volume by 2026.
Gartner Press Release, Feb 2024[3]

And this is only the beginning

Four more data points.

900 M
weekly ChatGPT users[4]
88 %
of organizations use AI[7]
+40 %
visibility with GEO (Princeton)[5]
7 % vs 5 %
Conversion: AI vs Google traffic[6]

The answer to all this

Generative Engine
Optimization.

While SEO optimizes websites for search engines, GEO optimizes content for the AI models your customers ask. It's no longer about getting clicks from a list — it's about being named in the answer itself.

A Princeton study shows: companies that apply GEO methods consistently are up to 40 % more visible in AI answers.[5]

The paradigm shift

SEO was an address book.
GEO is a recommendation.

Yesterday
SEO
  • · Keywords and backlinks
  • · Rank #1 in search
  • · Click leads to your site
  • · Visitor decides themselves
Today
GEO
  • · Schema, entities, citability
  • · Mentioned in the answer itself
  • · AI names you directly
  • · AI decides — you must be recommended

What Arawai does

Four disciplines.
One quiet platform.

GEO Score Tracking
Daily visibility score across ChatGPT, Claude, Gemini and Perplexity. In black and white: are you being mentioned — or your competition?
Competitive Radar
Share of voice and prompt-gap analysis. You see where competitors appear and you don't — and that's exactly where we start.
Actionable Recommendations
Concrete measures with ready-made schema code, llms.txt, FAQ markup and content suggestions. No "you should maybe" — rather "copy this".
DACH Focus
Built specifically for German-speaking mid-market companies: local prompts, regional visibility, German sources, honest language.

Frequently asked

What you should know
before you start.

What is GEO and how does it differ from SEO?

GEO (Generative Engine Optimization) ensures your company appears in the answers from ChatGPT, Gemini, Claude and Perplexity. SEO optimizes for classic search results with ten blue links — GEO optimizes for the single answer an AI model gives.

Which AI models does Arawai scan?

Currently ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic) and Perplexity. We track all four models daily for every prompt relevant to your industry.

How fast will I see first results?

You'll get your first GEO score and the most important recommendations within minutes of the scan. Visible improvements in AI answers typically show up after 2–6 weeks, depending on industry and starting point.

Do I need technical know-how?

No. Arawai delivers concrete measures with ready schema code, llms.txt suggestions and content instructions. If you can operate a WordPress editor, you're set.

How much does Arawai cost?

The Free plan is permanently free and includes your first scan. Paid plans start at €49/month for regular tracking, competitive analyses and all 28 KPIs. Details on the pricing page.

JK
Built by Julius Knüpfer in Dresden — as a student project.
Learn more →

Get started

Become visible — where
decisions happen.

First scan free · Setup in 2 minutes · Cancel any time

Try for free →View pricing